@John an interesting situation is developing. Personally I use an ad blocker on certain sites stuffed with Ads. Either that or I would be quite happy to walk away from those particular websites. Conversely, I also contribute monthly to developers for software I use, especially . In search, I am paying a small monthly fee to kagi.com to enjoy an ad free and quality search experience. I guess this is the future if you don't want ads plastered across your browser.